Bellini’s Counter is the one and only fast casual restaurant brand around that serves delicious, healthy Italian food. We are a company that utilizes over 60 years of family recipes to create  a savory list offerings all served within an efficient, quick service model. We offer endless ways to customize each meal, beckoning our guests to return time and time again.

Our company has been around since the 50s and has seen tremendous success. We are now offering a unique franchise opportunity that utilizes established systems, modern processes, and a proven operating model all under leadership that our franchisees can depend on.

About The Founder

Bellini’s Counter was founded by Joe Marrello. Mr. Marrello serves as the leader of the senior management team for Marrello Management Group. He leads a company with multi-units as well as multiple concepts with brands such as Bellini’s Italian Eatery, Bellini’s Counter and Jacob and Anthony’s restaurants. As a leader in the business community, he is actively involved with local charitable organizations and volunteers his time to local youth sports programs. As part of Marrello Restaurants & Catering, an upstate New York restaurant development and management group established in 1959, Bellini’s Counter brings a wealth of operational expertise to the fast casual arena. With its longstanding heritage, Bellini’s Counter remains true to the firm’s time honored traditions and scratch recipes that have forged their reputation across a half century in the hospitality industry.



Take the first step towards owning your own Bellini’s Counter by submitting the Franchise Application below and review the financial requirements. After initial review, you will receive a copy of our Franchise Disclosure Documents.


We want to get to know you. Schedule a meeting with our Corporate Team to go over additional questions and details. Once we have all decided to move forward, you will sign the appropriate documents and make your franchise ownership official. Welcome to the Bellini’s Counter family!


Our goal is to make Bellini’s Counter a household name. Choosing the correct location from the very beginning ensures success. Your site location should include a strong daytime population, dense residential population, drive-thru area (preferred), and traffic counts of at least 30,000.


Our capable leadership team will teach and train you and your team everything you need to know to effectively establish, operate, and grow your Bellini’s Counter franchise.


We are looking forward to getting to know one another. Begin the process by submitting the Franchise Application here.




Working Capital: $100,000
Average Initial Investment Range: $556,300 to $1,158,000
Full Time Effort




Continuing Royalty Collection: 5% of Gross Sales
Local Advertising Fee: 2% of Gross Sales
Corporate Marketing Fund: up to 1% of Gross Sales
Training: $10K to $20K



Join Us Now

Contact Info:

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption